This Diwali there will be a business of more than 4 lakh crores, India will shine with the light of progress

This year, a business of Rs 4.25 lakh crore is expected during the Diwali festivities. As preparations for Diwali and related festivals are in full swing in Delhi and other parts of the country, traders are aiming to attract more and more customers to increase their business. 

After the increased crowd and sales during Raksha Bandhan, Navratri and Karva Chauth, traders are expecting a business of around Rs 4.25 lakh crore across the country this Diwali season, with a business of around Rs 75,000 crore estimated in Delhi alone.

This is how India will shine

Chandni Chowk MP and Confederation of All India Traders (CAIT) General Secretary Praveen Khandelwal said that grand preparations are going on in the markets of Delhi and across the country for Diwali and the festive season. 

Khandelwal said that shops in the metros, tier 2 and tier 3 cities, towns and villages of the country will be decorated in accordance with the Diwali theme. Emphasis will be laid on colorful lights, rangoli and other decorative elements to create a festive atmosphere and attract more and more people to the markets.

Khandelwal said that in anticipation of a sharp rise in demand during the festive season, traders have started stocking various items like gift items, clothes, jewellery, electronics, mobile phones, décor items, puja items, rangoli, idols and pictures of gods and goddesses, readymade clothes, toys, food items, confectionery, electrical goods, consumer durables etc.

There will be bumper sales through offers

CAT National President B.C. Bhartia said that traders are also considering discounts and promotional offers to attract customers. Offers like buy one get one or special Diwali discounts can be given to attract customers. 

In view of the huge crowd during Diwali, traders have requested the police and local administration to make special arrangements for security and traffic control, while the trade associations are also planning to deploy additional private security guards.

Khandelwal emphasised that the markets in Delhi and across India are all set for Diwali, are actively implementing new strategies to cope with the challenges posed by e-commerce, and are set to garner substantial business during this festive season.